As a response to a global shift away from curriculums that teach people how to do the things they’ll actually be getting paid for, many ad schools are now making advertising classes part of premium programs, special electives, or just deleting them completely from the curriculum. Below we’ve gathered reactions from various creative advertising students.
“I didn’t even know what I didn’t know! This new shift in core curriculum is revolutionary. Ever since the Academy [of Concepts and Ideas] taught me ice sculpting, I’ve gotten 4 interview requests and 3 freelance offers. It’s incredible, really.” – Bryan
“I came to learn art direction, but left a rapper. Yes, a rapper.” – Tina
“Honestly, I never thought of myself as a stand-up comedian, and I still don’t. I’m just not cut out for it, so that class was kind of useless. I’m hoping my stellar advertising projects will be enough to land me an internship, but I’m told I don’t have much of a chance without some kind of interesting non-advertising talent.” – Tony
“I never even went to an ad school. I’ve never created anything, really, but I was a backup dancer for Beyonce once. That’s all it took for the job at CCDO. Cheers, bitches.” – Charles